Hello, we’re CleanO2! I know, I know, you’re probably thinking “another environmentally friendly soap company?” Yes, we do care about the environment… A LOT but that’s not what we’re all about. We’re problem solvers at heart and when our founder, CEO and all-around great guy Jaeson saw a problem with carbon emissions, he decided to put on his inventor hat and do something about it. The idea for CleanO2 came to life over a decade ago when Jaeson Cardiff, a plumber and HVAC mechanic, and his co-founders Kathi Fischer, a chemical technologist and Scott Forgrave, president of Excelair Mechanical Services (Cardiff’s boss at the time), set out to capture CO2 from building heating system exhaust.What does soap have to do with capturing CO2 from buildings you ask? CleanO2’s carbon capture units (called “CarbinX™ ”) use a chemical process to convert CO2 captured from heating system exhaust into a stable carbonate used in soaps and detergents.
In 2005, Jaeson Cardiff, Kathi Fischer and Scott Forgrave saw an opportunity to reduce Greenhouse Gas emissions in the heating industry. They put their minds together and began formulating an idea. The solution, they reasoned, would have to follow a set of three criteria in order to be successful. First, it needed to create a net benefit to the customer. Second, it would need to be economically self-sufficient and not require government subsidies or tax incentives. Third, the degree of CO2 reduction needed to be meaningful at scale. CarbinX™ was born – the world’s first profitable, micro-scale carbon capture technology.
CleanO2 creates value through a number of paths, including profit sharing with our customers to allow for a short term return on their investment, reduced energy needs for the building through heat recovery, and keeping the mechanical room operating efficiently, all while generating an income stream to our customers through sale of the by-product produced by the carbon capture process.
Don’t worry, were not about to stand on our “soap box” (pun totally intended) and tell you to be more environmentally conscious (even though you totally should) What we are here to do is provide the consumer (that’s you) with some “Really Great Soap” And hey, if you’re helping the environment at the same time… even better!
A Little Bit About Our Soaps...
Meet Our Soap Master
Michelle
Michelle over sees our team of dedicated soap makers here at CleanO2. From product innovation to sourcing responsible ingredients she does it all. Michelle has 10 years of experience formulating soap and body-care products and 25 years of fundraising, team leadership, and consulting experience. She is a graduate from the University of Calgary, a Certified Blue Belt in Innovation Engineering®, and a novice perfumer. She is a member of the Handcrafted Bath & Body Guild of Canada and has a diploma in cosmetic chemistry formulation. Collaboration and creativity are Michelle’s favorite things, and they guide her approach to finding the delicate balance between the art and science of product formulation.
We take great care in selecting ingredients and suppliers that care as much about clean and safe ingredients as they do about the environment. Thanks to natural and safe ingredients, our soaps are biodegradable and don’t harm your skin or the environment. Caring for the environment also means reducing our carbon footprint. That’s why we have partnered with local soap makers which not only reduces shipping distance, but also ensures that each bar is hand made with love and attention. The carbon we capture is converted into a common and 100% safe chemical found in most soaps, called Potassium Carbonate (Pearl Ash). The CO2 is sequestered during extraction and will never be released into the atmosphere.
Meet Our Team
Jaeson Cardiff
Chief Executive Officer
Jaeson has been involved in the heating industry as a plumber and gas fitter for over 20 years and is passionate about both innovation and heating systems. He has worked on systems dating back to the 1920s to modern heating systems. 15 years ago he recognized the heating industry needed to do more to move towards the reduction and elimination of carbon emissions and began surrounding himself with incredibly talented people that could help realize his vision of a decarbonized future. Jaeson has lead CleanO2 to it’s current position as an industry leader in innovative carbon capture solutions. Jaeson is a graduate of the Southern Alberta Institute of Technology and lives in Airdrie Alberta Canada with his wife of 19 years and their 11-year-old son.
Alistair Hazewinkel
Chief Operating Officer
Alistair began his career in banking and financial services, working in both commercial credit and investment advisory services. He started a small business consulting firm with several partners which provided project management support for non-profit entities around Alberta. Alistair then joined an Alberta Government agency where he managed several programs and provided guidance and support towards advancing entrepreneurial and industry technology interests. With a passion for the environment and business, Alistair joined the CleanO2 team and is excited about doing his part in helping progress society towards a sustainable and prosperous future. Alistair graduated from the University of Alberta with a Bachelor of Arts degree (major in Economics and minor in Political Science). He is currently working towards his MBA at Queen’s University. He spends his free time camping, hiking, travelling and volunteering. He lives in Edmonton, Alberta with his wife and three children.
Kathi Fischer
Chief Science Officer
Kathi Fischer is a Chemical Technologist and has been with the Clean O2 team since inception in 2005. She has 20 years of experience in both the chemical and heating industry adds a significant level of expertise to the team. Kathi is passionate about both industries and playing a role in helping reduce emissions. Kathi is a graduate from the Northern Alberta Institute of Technology and lives in Calgary with her husband of 24 years and two daughters currently attending Mount Royal University. She spends her free time gardening, camping and enjoying the outdoors with her family whenever weather allows.
Warren Brooke
Chief Technology Officer
Warren Brooke is a Professional Engineer and serves as CleanO2’s Chief Technology Officer. Warren has spent his career reducing greenhouse gas emissions from buildings, from the design phase (LEED energy modeling) to increasing the efficiency of operations of existing buildings (energy auditing). Warren has also served on municipal government operations to establish and track greenhouse gas emissions, and design programs for GHG reductions. Finally, Warren also has a wealth of experience in generating carbon offsets from projects that reduce GHG emissions. Carbon offsets allow project owners to monetize the environmental benefits of their actions. Warren is a LEED Accredited Professional and a Certified Energy Manager.Warren graduated from the University of Saskatchewan with a masters in fluid dynamics and lives in Calgary his wife and 3-year-old daughter. He like to spend his free time enjoying the outdoors with his family.
Keith Palmer
Chief Financial Officer
Chartered Professional Accountant (CPA, CMA) B. Comm, University of Calgary, 1985
Keith is a senior financial executive with over 30 years of involvement in the energy sector. With a focus on business performance and ensuring alignment of financial and operational responsibilities throughout the company, also held several senior leadership roles outside of finance including commercial development, information services, human resources and supply chain management. Keith is an active designer of corporate strategies who can align financial and corporate resources in support of strategy attainment. Having worked in both start-up and large corporations, he has managed through many extensive corporate lifecycle transitions and business model transformations.With over thirteen years in a Chief Financial Officer role, Keith is experienced in strategic corporate and financial planning, investor relations, managing capital structure, budgeting, corporate performance reporting, financial reporting and compliance, corporate governance and risk management.
Yuji Ohara
Project Management - Domestic and Foreign Markets
Yuji has been involved in sales and marketing for many years and works closely with our project partners in Canada, the United States, and Japan. Yuji helps both domestic and foreign customers reduce their carbon footprint while helping provide various markets with our award-winning carbon capture products.
Michelle Regel
Director of Product Development and Innovation
Michelle Regel joined the CleanO2 team in September 2020. She is the team lead for the Soap and Detergent Division and is affectionately known as the “Soap Master.” Michelle has 10 years of experience formulating soap and body-care products and 25 years of fundraising, team leadership, and consulting experience. She is a graduate from the University of Calgary, a Certified Blue Belt in Innovation Engineering®, and a novice perfumer. She is a member of the Handcrafted Bath & Body Guild of Canada and is currently enrolled in a cosmetic chemistry formulation course. Collaboration and creativity are Michelle’s favorite things, and they guide her approach to finding the delicate balance between the art and science of product formulation. When she’s not experimenting with new ingredients, Michelle spends her time gardening or exploring hiking trails with her family.
Brant McDermott
Director of Sales
Brant is a Sales, Business Development professional, and lobbyist with over 20 years of experience in the medical technologies industry representing some of the most technologically advanced equipment in the world. Brant's international experience includes working with many industry leaders, most notably Johnson and Johnson Medical, GE Medical, and Siemens Medical. Brant is distinguished by his business passion, his ability to forge strategic partnerships, and his commitment to meeting customer and market demands.As a partner in the Canadian Recreational Sports Development Corporation, his role included President of BiFrost Development, where he was responsible for lobbying the various levels of the government to establish P3 partnerships to fund and develop large recreation facility projects, as well as build partnerships with private and community organizations. Brant is passionate about innovation, environmental sustainability, and corporate responsibility. Brant is a husband, a father, a teammate, and a friend.
Calvin Jones
Director of Field Operations
Calvin joined the CleanO2 team officially in July 2020. Unofficially Calvin has been working closely with the founders to help develop installation practices and logistics since 2012. Calvin is a seasoned commercial plumber and gasfitter and loves working with innovative ideas. He sees CleanO2 as the best next step in decarbonizing the heating industry.Calvin is an avid outdoorsman and loves spending time with his wife and children.
Scott Forgrave
Independent director - Business development
Scott Forgrave is one of the founding members of CleanO2 and helped develop its business strategy since it’s inception on 2007. He is the President of Excelair Mechanical Services in Calgary and has 30 years of experience in the commercial HVAC industry.When he’s not balancing his time between CleanO2 and Excelair, he’s spending time with his family or finding a few moments out on the golf course
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